Several cancer patients have launched a tough-hitting photo taking campaign as a result of “pink and fluffy” adverts by a few cancer non profit organizations that they say “don’t tell the truth” concerning the brutal reality from the disease.

True Cancer Physiques was setup by Vicky Saynor after she saw an offer video in the Cancer Of The Breast Now charitable organization, which she states used insensitive language and pictures.

Cancer Of The Breast Presently has since apologised and it has removed the recording from the social networking channels. But Vicky states more work must be completed to show a realistic look at coping with cancer.

Video by Jamie Moreland.

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